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ONLINE SERVICES PLANNING TO OFFER BY PEER GROUP
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Issues addressed in this 110 page consumer and competitive study include:
- Online banking penetration by industry and asset size
- Bill Pay penetration by industry and asset size
- Bill Pay pricing and penetration by price
- Online services currently offered by the industry
- Online services that will be added in the next year
- Successful online promotions
- And much more!
The objective of the Online Banking industry study was to survey financial institutions on a wide variety of online banking issues. Topics included:
- Online banking and bill pay penetration
- Current online service offerings
- Planned online service offerings
- Bill pay pricing
- Relationship pricing for online banking and bill pay
- Active online banking & bill pay penetration
- Online loan approvals & applications
- Delivery channel usage
- Customer Support
- Activity of online users
- Direct debit penetration
- And much more!
128 RFG clients participated in this online industry study that was conducted during February & March 2003. RFG used technology developed for the eResearch program to conduct the Online Banking industry survey. RFG's eResearch program is a fully-customizable online survey that helps institutions determine their ecommerce strategy. RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.
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