LOAN DEMAND OVER THE NEXT 12 MONTHS


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Issues addressed in this 21 page consumer and competitive study include:

• What is the penetration for the different loan types?
• What are the average balances for different loan types?
• Which loans are growing in popularity?
• How does loan use differ by Profit Driven Segments?
• What will the new loan demand be over the next year? How can institutions target those likely to open loans?
• Are consumers willing to apply for loans online? How can institutions target those likely to apply for loans online?

Commissioned by the 200 syndicated financial institution clients of the Raddon Financial Group (RFG), this section of RFG’s comprehensive Fall 2000 research study explores the current state of the consumer credit market and details the perceptions and behavior of loan users.

Based upon 1,351 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.5% to 2.7% at the 95% level of confidence.

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.