A POSITIVE CORRELATION EXISTS BETWEEN AMA OWNERSHIP AND INVESTMENT BALANCES


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Issues addressed in this 16 page consumer and competitive study include:

• What percentage of households actually own this type of product?
• How does the profile of the bank AMA user compare with that of the brokerage AMA user?
• What percentage of accountholders have funds swept from their checking account to other investment services?
• What features are most important to AMA accountholders? How does the importance of features differ between high-balance investors and other households?
• Has the value of online account access increased with the growing number of online traders?
• Were there any significant trends between the 1998 and 2000 studies?

Commissioned by the 200 syndicated financial institution clients of the Raddon Financial Group (RFG), this section of RFG’s comprehensive Fall 2000 research study explores the current state of the Asset Management Account (AMA) market and details the perceptions and behavior of AMA users.

Based upon 1,351 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.5% to 2.7% at the 95% level of confidence.

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.