NUMBER OF INVESTMENT SOURCES USED


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Issues addressed in this 31 page consumer and competitive study include:

• What percent of households have nonretirement investments such as stocks, bonds, mutual funds and annuities?
• What are the average balances for both nonretirement and retirement investments?
• How do investment balances increase when individual retirement accounts are included?
• How many times per year do households buy or sell investments?
• How are households allocating new savings or investment dollars?
• What investment products do households anticipate opening, adding funds to or renewing over the next year?
• With how many sources do households have a mutual fund or stock account?
• How many households know if their primary financial institution offers investments? What percent use their primary financial institution to purchase investments?
• What percent of households prefer to receive investment advise instead of making their own decisions?
• What percent of households currently trade stocks online? Of those trading stocks, what is the average number of stocks trades they make per year?
• What types of investment activities are performed online?

Commissioned by the 200 syndicated financial institution clients of the Raddon Financial Group (RFG), this section of RFG’s comprehensive Fall 2000 research study explores the current state of the investments market and details the perceptions and behavior of investors.

Based uponr 1,351 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.5% to 2.7% at the 95% level of confidence.

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.