Deposit Product Usage


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Issues addressed in this 32 page consumer and competitive study include:

• What is the profile of the six Profit Driven segments?
• How do deposit and loan balance behaviors differ for the six segments?
• How do deposit and loan usage behaviors differ for the six segments?
• What deposit, loan and investment services do the segments plan to acquire in the next 12 months?
• How can product-to-product correlations be used to increase target market efficiency?
• How do product-to-product correlations vary within the Upscale, Middle Income Depositor and Credit Driven segments?

Commissioned by the 200 syndicated financial institution clients of the Raddon Financial Group (RFG), this section of RFG’s comprehensive Fall 2000 research study explores the profiles and product usage behavior of the Profit Driven Segments.

Based upon 1,351 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.5% to 2.7% at the 95% level of confidence.

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.