Issues addressed in this 54 page consumer and competitive research study summary include:

• Key Research Findings
• Delivery Strategies
• Product Tactics

Table of Contents

• Executive Summary Highlights
• Financial Trends Scorecard Update
• Market Segmentation
• Delivery Channels
• Online Banking
• Checking Accounts
• Deposit Accounts
• Investment & Retirement Products
• Insurance Products
• Lending Products
• Small Business

Methodology

Commissioned by over 200 financial institution clients of the Raddon Financial Group (RFG), this syndicated research study summary explores key research findings, delivery strategies, and product tactics.

Based upon 1,175 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.6% to 2.9% at the 95% level of confidence.

Optional Data Tabulations

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.