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Research Questions Covered in this 17 Page Consumer and Competitive Study Include:

• What type of family health care coverage do consumers carry, and what is their annual deductible?
• What percent of consumers are currently enrolled in a Health Savings Account (HSA )?
• How many consumers would consider changing their insurance policy to a higher deductible policy in order to qualify for an HSA?
• What is the size of the potential HSA market and how can they best be reached?

Table of Contents

• Industry Trends in Insurance Products
• Competitive Action Summary
• Primary Health Care Coverage Providers Among Consumers
• Average Annual Health Insurance Deductible Trend
• Deductible Amount that Coincides with Coverage Type
• HSA Participation & Trend
• The Media Source that Consumers Most Rely on for HAS Information
• Summary of Key Findings

Methodology

Commissioned by over 200 financial institution clients of the Raddon Financial Group (RFG), this syndicated research study explores consumer demand and usage of insurance products.

Based upon 1,210 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.6% to 2.8% at the 95% level of confidence.

Optional Data Tabulations

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.