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Research Questions Covered in this 52 Page Consumer and Competitive Study Include:

• Will consumers commit to a term or is liquidity king?
• What is the market for high-yield insured deposit accounts?
• How much of a higher interest rate would it take to motivate consumers to move their deposit accounts (CDs, MMAs, savings, checking)?
• What's the value of a bump-rate option?
• What is the competitive interest rate that would cause consumers to move their savings from a traditional financial institution to an Internet-only bank?

Table of Contents

• Industry Trends in Deposit Volume
• Competitive Action Summary
• The Type of Deposit Accounts Consumers Anticipate Opening & Adding on to in the Next Year
• The Influence of Interest Rates on the Movement of CDs
• Interest Rates That Encourage Consumers to Move Accounts
• Consumers View of Acceptable Rates Based on Time
• Consumers Use & Status on Internet-only Savings Accounts
• Consumers' Attitudes about Funds kept at an Internet only Bank
• Conjoint Analysis of Internet Savings Choices
• Summary of Key Findings

Methodology

Commissioned by over 200 financial institution clients of the Raddon Financial Group (RFG), this syndicated research study explores consumer demand and usage of insurance products.

Based upon 1,155 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.7% to 2.9% at the 95% level of confidence.

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Optional Data Tabulations

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.