View Full Graph and Table

Research Questions Covered in this 24 Page Consumer and Competitve Study Include:

• What insurance products do the Consumer segments currently own and plan to obtain?
• How do Consumer segments prefer to discuss and purchase their insurance policies?
• How do Consumer segments feel about using their primary financial institution for their insurance needs?

Table of Contents

• Industry Trends in Insurance Volume
• Competitive Action Summary
• Consumers Insurance Ownership by Type
• Consumers Intent to Purchase Insurance in the Next 24 Months
• Primary Method Consumers Prefer for Discussing & Purchasing Insurance
• Consumers Consideration of their Primary Financial Institution for Insurance
• Summary of Key Findings

Methodology

Commissioned by over 200 financial institution clients of the Raddon Financial Group (RFG), this syndicated research study explores consumer demand and usage of insurance products.

Based upon 1,175 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.6% to 2.9% at the 95% level of confidence.

Optional Data Tabulations

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.