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Research Questions Covered in this 50 Page Consumer and Competitive Study Include

• How can Financial Institutions segment for deposit growth?
• Who will open and who will add to deposit accounts in the next 12 months?
• What is the trend in high rate checking, savings, and money market account usage?
• What impact does the declining Fed Fund rate have on CD movement?
• Which Internet-only savings account providers do consumers prefer?
• What is the competitive interest rate that would cause consumers to move their savings from a traditional financial institution to an Internet-only bank?

Table of Contents

• Industry Trends in Deposit Volume
• Competitive Action Summary
• Deposit Product Usage by Consumer Demographics
• Average Deposit Balances Held by Consumers by Product
• Anticipated Consumer Deposit Account Openings by Product
• Consumers' Anticipated Addition of Funds to Current Accounts
• High Rate Account Trends
• Reason for Movement of CD Funds & Destination of newly moved CD
• Internet Account Trends
• Summary of Key Findings

Methodology

Commissioned by over 200 financial institution clients of the Raddon Financial Group (RFG), this syndicated research study explores consumer demand and usage of deposit accounts.

Based upon 1,175 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.6% to 2.9% at the 95% level of confidence.

Optional Data Tabulations

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.