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Research Questions Covered in this 71 Page Consumer and Competitive Study Include:

• What percentage of consumers do not consider any financial institution to be their primary financial institution (PFI) and why don't they?
• How loyal are consumers to their PFI?
• What is the relationship of satisfaction to customer loyalty?
• How are financial institutions incenting their referral programs?
• What type of financial service rewards programs are consumers currently involved in and what kind of effect has participation had on usage?
• How can we use consumer channel preferences and usage frequencies to increase marketing effectiveness?
• Do consumers prefer to use their credit card over their debit card (or vice versa)? Does the type of purchase or amount dictate preference?

Table of Contents

• Industry Trends in Delivery Channel Usage
• Competitive Action Summary
• The Types of Institutions Consumers Use for Financial Services
• Considerations and Reasons Consumers Give for Choosing One Institution as their PFI
• Consumers' Satisfaction with their Primary Financial Institutions
• Consumers' Anticipated Future Loan and Deposit use of Primary Financial Institutions
• Which Institution Types are Consumers Most Likely to Recommend
• How are Consumers Being Rewarded for Their Recommendations
• Consumers' Use of Delivery Channels
• Average Number of Transactions by Delivery Channel
• Primary Method for Payments
• Credit Card and Debit Card Rewards Program Participation
• Summary of Key Findings

Methodology

Commissioned by over 200 financial institution clients of the Raddon Financial Group (RFG), this syndicated research study explores consumer demand and usage of delivery channels.

Based upon 1,175 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.6% to 2.9% at the 95% level of confidence.

Optional Data Tabulations

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.