Concerns About Identity Theft


View Full Graph and Table

Issues addressed in this 24 page consumer and competitive study include:

• What type of checking accounts do different segments use?
• Are consumers concerned about identity theft?
• Do consumers currently have identity theft coverage and how much are they willing to pay for it?
• Where are most consumers obtaining identity theft coverage from?
• What percent of consumers have restrictions or balance requirements on their primary checking accounts?
• What types of checking accounts do consumers use as their primary checking account?
• Do certain Consumer segments favor one type of checking account over another?

Commissioned by over 200 financial institution clients of the Raddon Financial Group (RFG), this syndicated research study explores consumer demand and usage of checking products and features.

Based upon 1,283 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.6% to 2.7% at the 95% level of confidence.

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.