DELIVERY CHANNEL USAGE BY ONLINE BANKERS


View Full Graph and Table

Issues addressed in this 36 page consumer and competitive study include:

• What delivery channels do consumers use on a monthly basis?
• How does delivery channel usage vary by region?
• Which delivery channels do online bankers utilize each month compared to other consumers?
• Which delivery channels do consumers prefer for conducting banking transactions?
• For what reason do consumers use ATMs as a source for getting cash?
• What are the barriers prohibiting consumers from using ATMs?
• What importance do consumers place on features that would enhance ATM capabilities?
• In what way do consumers authorize their purchase using an ATM/Check card?
• Are consumers willing to pay a fee for the ability to sign for purchases when using an ATM/Check card with a VISA/MasterCard logo?

Commissioned by the 200 syndicated financial institution clients of the Raddon Financial Group (RFG), this section of RFG’s comprehensive Fall 2003 research study explores the consumer’s behavior regarding service delivery systems and examines the issues that are critical for an effective financial services delivery strategy.

Based upon 1,271 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 2.0% to 3.0% at the 95% level of confidence.

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.