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The Relationship Value of Credit Card Households
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Overview Modest and medium-sized credit card issuers are being solicited by sales and consulting firm to sell their card portfolios. These sales and consulting firms invoke such mantras as:
- The card business requires scale and managerial skill to succeed;
- The card business is fierce, and most issuers cannot compete with mega issuers;
- The costs of finding and keeping card accounts are escalating;
- Consumers do not find the offers of smaller card issuers attractive;
- Charge-off and attrition rates are eroding earnings.
Contrary to such arguments offered by the "so-called" literati, this Strategic Update explores the realities of the credit card business, the reasons why issuers should consider keeping their credit card portfolios, and how issuers can grow their card portfolios by using "cutting-edge" modeling techniques.
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Report
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Price: $250
Data as of: January 2004
Pages: 14
Charts: 9
Tables: 4
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