This sample graph shows what online services institutions plan to introduce over the next year.


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Issues addressed in this 19 page consumer and competitive study include:

• PC banking penetration by industry and asset size
• Bill Pay penetration by industry and asset size
• Bill Pay pricing and penetration by price
• Online services currently offered by the industry
• Online services that will be added in the next year
• And much more!

The objective of the PC Banking industry study was to survey RFG clients on a wide variety of online banking issues. Topics included PC banking and bill pay penetration, age of online programs, current online service offerings, planned online service offerings, bill pay pricing, and relationship pricing for PC banking and bill pay.

Eighty-seven RFG clients participated in this online industry study that was conducted during August and September 2000.

RFG eResearch was used to conduct the PC Banking industry survey. RFG's eResearch program is a fully-customizable online survey that helps institutions determine their ecommerce strategy.

Note: This survey may not be representative of the entire financial services industry, because only RFG clients were surveyed. Also, institutions that emphasize online banking may have been more likely to respond than institutions that don’t emphasize online banking.

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.