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Issues addressed in this 25 page consumer and competitive study include:

• Which delivery channels are used most often? How has this changed over the past?
• Does channel usage differ by consumer segment?
• What types of employee-based transactions are most common?
• How do consumers obtain cash?
• Do PIN authorizations for debit card transactions outnumber signature approvals?
• Do consumers prefer a branch that is close to home, work or shopping?
• How prevalent, in terms of consumer awareness, are in-store branches?

Commissioned by the 200 syndicated financial institution clients of the Raddon Financial Group (RFG), this section of RFG’s comprehensive Fall 2000 research study explores the consumer’s behavior regarding service delivery systems and examines the issues that are critical for an effective financial services delivery strategy.

Based upon 1,351 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.5% to 2.7% at the 95% level of confidence.

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.