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Survey Solutions

Why Use RFG's survey solutions?   What survey meets your objectives?
Reliable: RFG's unique sampling and weighting methodology ensures an accurate representation of your household relationships, eliminating the bias that other surveys present.

Measurable: RFG’s peer comparisons provide comprehensive benchmark data to gauge your performance to national and peer group averages.

Actionable: RFG’s survey findings point to strategic and tactical opportunities that will help your institution improve sales, service quality and overall performance.

Meaningful: RFG’s national research experience provides the basis for evaluating your customers' preferences in relation to overall consumer trends - we show you how you are unique.

Relevant: RFG addresses the emerging issues affecting institutions and their customers.

Unique: RFG offers proprietary features:

Targeting Matrix – ties current product demand and targeting efficiency with specific MCIF segments

Loyalty & Potential Matrix – identifies the segments willing and able to bring you their business

Loyalty Index – Measures your customers’ loyalty relative to other institutions

Advocacy – Evaluates willingness to recommend your institution

Service quality matrix – clearly identifies your competitive advantages and opportunities for service improvement based on 20 service attributes

Engagement Level – identifies the level of emotional connection your customers have with your institution

  Relationship Survey
Our most comprehensive survey designed to address customer potential, customer loyalty, share of wallet, service delivery and target marketing.
  Service Quality Survey
Improve your customer satisfaction by identifying service quality priorities.
  Share of Wallet Survey
Measure how much of your customers’ business you control and quantify future sales by product line.
  Small Business Survey
Measure how much in term of balances you control among your small business customer base and helps quantify future sales by product line.
  Engage Survey
Ongoing measurement of satisfaction with your member touch-points.
  ViewPoint Employee Survey
An efficient, cost-effective approach designed to tie employee and customer engagement to organizational performance including profitability, loyalty, ROA, etc.
  Custom Research Services
Tell us your research objectives and we’ll design a custom survey instrument that provides meaningful and reliable results.

>> Download Proposal

>> Survey Objectives






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