RFG’s Small Business Survey helps you measure how much in terms of balances you control among your small business customer base and helps quantify future sales by product line. This analysis provides a more precise understanding of business development opportunities that exist within your customer base.

Survey Objectives

• Determine the demographic profile of your customer base

• Provide a proven and effective segmentation scheme

• Identify service quality improvement priorities

• Rank the importance of service attributes to your customers

• Determine the product sales potential in your customer base

• Evaluate customer loyalty for future business

• Assess you current "share of wallet"

• Determine the "value" of being your customers' PFI

• Gauge your small business sales potential