What
is iSERVICE? iSERVICE is the name of RFG’s list management and
matrix mailing service bureau. iSERVICE
lets you use
RFG’s iMATRIX and iLIST software tools to implement
pre-defined campaigns through a service bureau
relationship. You pick the campaign and RFG creates
the targeted lists, tracks the results and reports on
campaign statistics. iSERVICE
is designed to let you
implement CEO Strategies tactics regardless of what
MCIF you currently use or even if you do not have an
MCIF.
How will iSERVICE improve household profitability? iSERVICE
will help you implement proven tactics.
Improved marketing efficiency is just one benefit. You
can increase your household balances and cross sales,
spend less on marketing, and gain stronger
relationships from your current households.
Can I use my own mail house and creative?
Yes. iSERVICE
will provide targeted mailing lists and
results tracking. The institution
will be responsible
for developing creative and sending the
promotion.
Does RFG track results?
Yes. RFG will run tracking reports to identify the
success of your campaign.
Will iSERVICE help me grow new households?
Yes. RFG can use list management software to help you
target non-clients. RFG can import a list, remove
current households and set-up a serialized mailing
campaign to help you sell new accounts to non-clients.
Is iSERVICE only available to iNTEGRATOR clients?
NO, iSERVICE
is available to all members of the CEO
Strategies Group.
How much does iSERVICE cost?
Please contact Gavin Sollinger at 1-800-827-3500 ext
323 to discuss pricing.
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