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Examine Online Banking
Opportunities
Put RFG's research
expertise to work for you!
RFG’s eBanking Research
Study will help you acquire
and retain the profitable online consumer.
The eBanking Research Study tracks
consumer demand for online services, and through comprehensive
database research and analysis, RFG shows the profitability, product
demand, and cross-channel use of the online segment.
With data resources including over 100 thousand Web survey responses,
a research database of over 20 million consumer households and 25
years worth of consumer trend data, you will receive a comprehensive
look at online banking issues and opportunities.
What topics are
covered in the eBanking Research Study?
The eBanking Research Study will cover
current online banking issues from features like bill pay and
e-statements to the profitability of online customers. We will
separate what’s hot, what’s not and what’s hype in electronic
delivery.
We’ll explore:
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demand for
existing and potential services (bill pay, online financial planning,
account aggregation, e-statements, check imaging, etc.)
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potential
barriers preventing customers from using online services
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enhancements
consumers value
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cross-sale
potential for loans, deposits and investments
Report Profile
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Consumer
Segmentation
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Online Usage
and Banking Trends
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The Value of
Online Banking Users
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The Online
Banking Challenge
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The Demand
for Online Banking
Deliverables
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