Example Survey Invitations

Slide Banner:  An example of RFG's Slide Banner appears as a floating layer on this page.  As you can see, we implement this invitation by giving the customer three options:

1.  take the survey ("Take Survey Now"),
2.  decline to take the survey and not be asked again ("No Thanks"),
3.  or, request to take the survey at a later time ("Ask Me Again Later")

If the customer takes the survey or declines the survey, they will not be asked again.  If the customer requests to take the survey later, they will be invited after a pre-determined number of days (usually 1 to 2 days).  The Slide Banner will be visible in most Internet browsers and offers a noticeable survey invitation without the annoyance of having a separate window open on the customer's desktop.

Email Invitation:  An email invitation is recommended for use by institutions that have implemented a permission-based email marketing process and have collected a relatively high number of email addresses of their customers.  Given the number of valid email addresses available, RFG may be able to sample and weight the survey responses based on proven consumer or small business segments.

Static Banner:  Static Banner invitations are selected by some institutions that prefer a non-intrusive survey that doesn't compete with content/offers on the institution's Web page.  A Static Banner is easy to implement, but will not generate the same response level as the Slide Banner or Email Invitation.

Pop-up Window:  RFG discourages the use of Pop-up Windows for survey invitations as prevailing Internet browsers and ISPs have implemented technology to reduce or eliminate the effectiveness of Pop-Up Windows.

RFG recommends using a combination of Slide Banner and Email invitations to maximize your survey responses and shorten the survey fielding period.  The more quickly you can generate a valid sample, the sooner you can take action on the findings.