Critical Issues | Customer Satisfaction | Custom Design | Small Business

Shouldn’t your scarce technology resources fund projects that create value for your customers? In your effort to improve the way you evaluate and prioritize these projects, why not go directly to the source? Ask your online customers for their input. Then devote your dollars to services for which there is tangible customer demand, delivering the products, services and information your customers really want. Let eResearch help you make smarter choices. Use the speed, flexibility and power of the Internet to improve how you make decisions.

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Make customer feedback a critical component of your future business decisions while benchmarking yourself against the largest online financial service customer database available. Benefit from RFG’s exclusive industry expertise and focus. 

Pick from 4 ways RFG can provide you with online customer feedback:
Critical Issues
Choose this option to create business development plans for your online consumers.
Critical Issues will provide customer input regarding:

• Online service demand (current use and future likelihood)

• Communication preferences

• Propensity to purchase online

• Product control ratios

• Anticipated product usage

• Suggestions for improvement

• And more

Customer Satisfaction
Choose this option to gain competitive knowledge and invest appropriately in Web site enhancements and support functionalities.

Customer Satisfaction will provide customer input regarding:

• Satisfaction with aspects of your Web site, what do customers like and dislike

• Typical online behaviors and practices

• Use of online competitors

• How your site compares to other financial service sites your customers have visited

• Perceptions regarding Web site changes

• Suggestions for improvement

• And more

You must pay special attention to small business clients to capitalize on the high level of potential profitability they offer. This unique market clearly has its own needs. In order to implement client-driven actions to best serve this segment, you have to listen to what they have to say about their financial service wants and needs. RFG’s Small Business Banking Survey offers you comprehensive, relevant information about your own small business clients, as well as comparisons to a robust database of small business client information.

This rich new resource for small business banking client data will provide you:

• Current and future product/service usage

• Financial service providers used and reasons for choosing them

• Business banker service ratings

• Extent and method of business banker contact preferred

• Depth of relationship with your institution

• Online financial activities performed

• Importance of a single point of contact for business bankers

• Importance of specific online features to business banking

• And more!

Custom Design
Let RFG leverage your customer intelligence into informed business decisions with a fully tailored online survey. Your organization’s unique issues and concerns will determine the content for your custom survey design. Focusing on your organization’s specific objectives, RFG survey experts will work with you to meet your informational needs, from evaluating opportunities to probing business issues. In data analysis, we will help you link your customer information with appropriate business implications. All this insures that your future electronic banking decisions will be based on your customers’ distinctive needs and preferences. Customer-driven business decisions give you the edge you need to emerge a winner in today’s financial service marketplace.

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