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The secret to growing your
credit card portfolio may as easy as understanding how
your members use your credit cards. RFG's team of
researchers has prepared a unique segmentation scheme
based on card purchase volume and finance charge income
to show credit unions how to attract the most active,
most profitable and most loyal credit card users.
The segmentation scheme is available to credit unions
through the RFG Credit Card Analysis.
High performing credit card
portfolios tend to have more members in the following
segments: balance rollers, heavy users and convenience
users.
Credit Card Segmentation 
When considering the
complete value of your credit card portfolio, it's
important to understand the mix of your segments.
Do you have a high percentage of convenience users? An
abundance of balance rollers? Or too many inactive
card households?
Growing your portfolio can
be done by systematically targeting the member
households that will most likely fall into one of the
highly profitable segments. In addition, by
analyzing your card households you can evaluate the
current cardholders that are most likely to increase
usage through a balance transfer campaign or rewards
program.
RFG offers a thorough
Credit Card Analysis
for credit unions
that want to gain a better understanding of credit card usage and
growth potential. RFG helps credit unions
implement effective tactics to:
- GROW credit card balances
- ACTIVATE
inactive cardholders
- Increase
USAGE
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RETAIN profitable cardholders
By working
with a credit unions card processor, RFG collects and analyzes
a client's credit card data to provide a detailed
100+ page report with recommended tactics.
For more information about this unique program, visit
credit card analysis.
To request a
Participation Agreement for this analysis, use the the
Online
Participation Form, call
us at 800-827-3500 or email us at
comments@raddon.com for complete information.
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