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A
Households -- Loan
Driven -
(Loan Profit > $250,
Deposit Profit < $250)
OBJECTIVE:
Keep Loan Balances High over Time
STEPS:
Home Equity
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Find Loan Driven A Households 35 -
55 yrs old with no HELOC / HE Loan and fixed rate loans
< $10,000
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Offer a teaser rate HELOC with
$15,000 minimum draw
Tax Deductible
Auto Loan
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Find Auto Loan HHs who have been on
the books 12 months or longer and market tax deductible
auto loan
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Frequency of direct marketing are
the keys to success, it may be necessary to send more
than one mailing
Note: Appending Home
Ownership to your files will help identify better prospects
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