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What do these numbers
mean?
Anything above 100 on the index means
above average propensity to use the
product.
The product-to-product correlation
starts with the product you are trying to sell
and shows the
correlation to other products in terms of likelihood to buy. (the
higher the index, the tighter the correlation).
The product-to-product-to-segment
correlation just takes this same data one
step further and
shows in key segments the product-to-product correlations are
even stronger. |
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