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What About Low
Potential/Unprofitable HHs?
ISSUE:
What do you do with low potential unprofitable HHs?
OBJECTIVE: Generate more profit / reduce expenses from Low Potential Unprofitable HHs
TACTIC: Consider a low balance savings fee of $3 a month for households who have been with the
institution more than a year, are older than 18 years of age, and have less than $300 in total relationship balances.

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