It is very important to check and understand the results of a query.  For instance, if you submit a Dormant Checking Account Query and it finds 310 accounts in 308 households that match your criteria, do you then send out 308 Dormant Warning Letters, or do you dig deeper?

Reviewing the hits can be a very good idea.  Looking at a Profitability distribution report, you might find some very profitable households own dormant accounts.  Here's what such a distribution report might show:

While the standard Dormant Warning Letter you use may be perfect for 266 of the accounts (the C, D and E households combined) it may not be suitable for the A and B households.  You may decide to leave the A and B households alone and not send or do anything -- after all, they are profitable.  Or you may decide to call the 19 A households, and send a different letter to the 23 B households.  Regardless of what you might do, additional research revealed 42 accounts that belong to profitable or very profitable households.  42 households that you do not want to alienate in any way.

Other report types can also help you to understand the results of a query better.  For instance, it may be prudent to run a distribution report on balances.  Some E households may be high balance CD or MMA households that you want to retain.

You can also use iNTEGRATOR's Data Browser to drill down into specific checking accounts.  Activity detail is available at the Account Data level:

Using the Delivery Channel Data (Account) menu choice, you will be able to see exact expenses and income for the account, as well as get transaction counts by channel (checks, ATM, phone banking, etc.).  Sorting on a detail field like Teller_MonthlyAvg in descending order (largest number to smallest) you may discover secondary information that helps you decide how best to market to the target audience. Or it may help you to segment your marketing to different sub-groups within the target population.

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