Are your
customers ready to adopt new technology?
In today’s market, consumers are inundated with new ways to
access their account information or conduct their daily
financial business through non-traditional means such as
mobile phones and personal computers. While the emerging Gen
Y segment is accustomed with having technology integrated
into their personal lives, just how comfortable are your
other customers? This analysis will address how the adoption
of various banking technologies varies among different
consumer groups.
In this special analysis, RFG will explore how your
customers feel about these
emerging technologies including:
- Remote deposit capture
- Mobile banking
including alerts, text-direct deposits, etc.
- Person-to-person
payments
- Online banking
- E-Statements including
check imaging
Our research will help you
understand:
- The various types of
consumer groups that are currently using these methods
- How likely customers
are to use these services in the next year
- How to boost appeal of
these new options across various consumer groups
How should
you use social media to interact with customers?
Social media, including blogs and social networking sites
like Facebook and Twitter, can provide a relatively low-cost
connection to your customers. However, to get any real
traction and to avoid potential pitfalls, you need to be
willing to commit resources to it. We will survey your
customers to understand who among your base is using social
networking sites and which ones they are using.
Our research will help you:
- Determine which
consumer segments are currently using social networking
as well as the potential usage among your customer base
- Find out if your
customers have ever used social networking sites to make
financial decisions
- Quantify the
importance of social networking to your generational
segments
- Prioritize which
social networking sites to monitor and manage
- Develop a social
networking strategy that helps grow your business and
market share
Special Optional
Section:
How
should new checking programs be structured to replace Free
Checking?
In 2012, RFG will offer online survey participants the
option of adding two multi-part questions that will help
evaluate your checking product offerings so you can remain
competitive in the increasingly changing checking arena.
The analysis will help you:
- Gauge why your
customers value doing business with you
- Analyze how much value
consumers place on various checking program components
- Determine what would
cause your customers to switch to another financial
institution
- Understand what
customers would sacrifice to maintain free checking at
your financial institution
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