|
Survey Objectives |
CEO Member Survey |
Service
Quality Survey |
Share of
Wallet Survey |
Custom
Survey |
|
Explore member loyalty through the
RFG Loyalty Index |
x |
x |
x |
x |
|
Determine the demographic profile
of your member base |
x |
x |
x |
|
|
Provide a proven and effective
segmentation scheme |
x |
x |
x |
|
|
Identify service quality
improvement priorities |
x |
x |
|
|
|
Rank the importance of service
attributes to your members |
x |
x |
|
|
|
Assess branch convenience and
your members' branch usage |
x |
x |
x |
|
|
Determine the sales product potential in
your member base |
x |
|
x |
|
|
Evaluate member loyalty for future
business |
x |
x |
x |
|
|
Assess your current “share of
wallet” |
x |
|
x |
|
|
Evaluate member advocacy |
x |
x |
|
|
|
Determine the “value” of being your
members’ PFI |
x |
x |
x |
|
|
Analyze channel usage and online
banking enhancements |
x |
|
|
|
|
Determine your channel control
ratios |
x |
|
|
|
|
Examine the mobile banking market |
x |
|
|
|
|
NEW! Examine the Gen Y segment and all
generational segments |
x |
|
|
|
|
NEW! Evaluate the competition by
institution type |
x |
|
|
|
|
NEW! Develop social networking
strategies |
x |
|
|
|
|
Fully-customizable to your unique
research objectives |
|
|
|
x |
|
Methodology Options |
|
Mail Survey |
x |
x |
x |
x |
|
Email Survey |
x |
x |
x |
x |
|
Web Survey |
x |
x |
x |
x |
|
Hybrid Survey (Mail/Email) |
x |
x |
x |
x |
|
Phone Survey |
|
|
|
x |
|
Presentation Options |
|
Optional Onsite Presentation |
x |
x |
x |
x |
|
Webcast Presentation |
x |
x |
x |
x |
|
Optional Research Workshop |
x |
x |
x |
|
