The Research Expertise of RFG
RFG has over 25 years of experience conducting research for the financial services industry, both on the national and local level. This expertise and industry focus enables RFG to design a survey
methodology and questionnaire that will provide actionable, cost-effective results.
Sampling Methodology
Our sampling methodology avoids a potential bias problem by using a multi-cell sampling approach and by appropriately weighting the returned surveys. Therefore, RFG’s survey findings are truly reflective of your entire
member-base. Because the same sampling and weighting methodology is used in both the
Member
Relationship Survey and Service Quality Survey, comparability of survey results is ensured.
Group Comparisons
You will benefit from comparing your member response information to the group program average consisting of findings from over 180
institutions. The group averages provided will give you a basis for comparing and evaluating your
credit union’s performance. Plus, your results are compared to the response averages for your Peer Group to determine how you compare with
institutions serving the same field of members. Lastly, we
give you a percentile rank on how well you perform
relative to the other credit unions in the study.
Cost Substantially Below Custom Member Research Studies
An obvious benefit to your credit union is the lower cost
of the Member Relationship Survey, Service Quality Survey and Share
of Wallet Survey programs
compared to fully customized surveys. The syndicated
nature of both programs provides you with high quality
research at a cost substantially below custom member research studies. Additionally, Service Quality Survey
and Share of Wallet participants can realize even further cost reductions compared to participation in a regular
Member Relationship Survey cycle, as the reduced sample size for this survey translates into lower printing and mailing costs.
Link
Consumer Research to Your Household Database (Member
Relationship Survey Only)
By using your household database to sample, survey and report survey results, all findings can be linked back to identifiable segments in your MCIF. This linkage allows you to take action on survey results quickly, efficiently and effectively.
Segment Analysis and Targeting
(Member Relationship Survey Only)
Our multi-cell approach to sampling allows RFG to report
your findings across various balance / service groups, so
that you can see the differences that exist within your
member segments. This leads to more effective targeting of
various member segments for promotional offers.
