Key
Research Topics
In addition to the traditional survey objectives such as
member loyalty, potential, service quality and share of
wallet, RFG’s proven member survey programs will address
emerging issues affecting credit unions and their members.
In turn, we provide credit unions with timely research to
help them effectively analyze and react to issues affecting
their members and prospects.
Are your members
emotionally connected to your credit union?
Credit unions are realizing the benefits of devoted members
that actively promote products and look to the credit union
first for new financial services. Understanding your
members’ level of engagement can help you implement the
appropriate strategies and tactics to increase their
affinity with your organization. It is the critical
emotional component that strengthens the bond between your
members and your credit union.
RFG will study your members’ emotional engagement to help
you:
- Gauge the levels of
emotional engagement your members have with your credit
union
- Learn which of your
members are not emotionally connected to your credit union
- Develop tactics to
improve your members level of engagement
Are you the choice of
the next generation?
Gen Y is growing up and represents the largest segment of
the population. At 35 percent of the U.S. population, they
will continue to be increasingly important for your credit
union’s growth and will be more financially influential than
the Baby Boomers. Gen Y is entering into the financial
mainstream as new buyers of financial products and services.
What are you doing to reach this segment of more than 80
million new buyers?
Our research on your
generational segments will show how Gen Y differs from its
predecessors and what you need to do to appeal to this
segment. Through our exploration, we will help you:
- Learn the buying behavior
of this up-and-coming segment
- Evaluate your products
and services to align them to meet the needs of Gen Y
- Learn how Gen Y’s
attitudes towards financial services differs from other
generational segments
Why do your
members have relationships with multiple institutions?
RFG’s national consumer research reports that 58% of credit
union members do not consider their credit union as their
primary financial institution. Why are such a high
percentage of members using a competitor as their primary
institution? Are your members using one or more of the Big
Four banks in addition to your credit union?
Our research will investigate
the mix of institution types that your members use and why
they use them. Our findings will help you:
-
Determine what institution
types are the main competitors within your market – a
national bank, community bank or another credit union
-
Evaluate the products and
services members are using with other institutions
-
Understand why you may lose
members to the competition
How should your
credit union use social media?
Social media, including blogs and social networking sites
like Facebook and Twitter, can provide a relatively low-cost
connection to your members. However, to get any real
traction and to avoid potential pitfalls, you need to be
willing to commit resources to it. We will survey your
members to understand who among your base is using social
networking sites and which sites they are using. Our
research will help you:
-
Determine which member segments
are currently using social networking as well as the
potential of use for your member base
-
Find out if your members have
ever used social networking sites to make financial
decisions
-
Develop your social networking
strategy
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