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Reliable:
RFG’s unique sampling and
weighting methodology
provides accurate
representation of your
member base, eliminating the
bias that other member
surveys present.
Measurable:
RFG’s peer comparisons
provide comprehensive
benchmark data to gauge your
performance.
Actionable:
RFG’s survey findings point
to strategic and tactical
opportunities that will help
your credit union improve
sales, service quality and
overall performance.
Meaningful:
RFG’s national research
experience provides the
basis for evaluating your
member preferences in
relation to overall consumer
trends -- we show you how
you are unique.
RFG’s provides unique
features that identify
strategic and tactical
opportunities:
-
Targeting Matrix
– ties current product
demand and targeting
efficiency with specific
segments in your MCIF
system.
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Loyalty & Potential
Matrix
– identifies the
segments willing and
able to bring you their
business
-
Loyalty Index
– Measures your members’
loyalty relative to
other credit unions
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Advocacy
– Evaluates your
members’ willingness to
recommend your credit
union
-
Service quality
matrix
– clearly identifies
your competitive
advantages and
opportunities for
service improvement
based on 20 service
attributes.
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