Why Use RFG For A Member Survey?

Reliable: Over the years, RFG has continued to refine its proprietary research methodology.  RFG's unique sampling and weighting methodology ensures an accurate representation of your member base, eliminating the bias that other member surveys present.

Measurable: RFG’s peer comparisons provide comprehensive benchmark data to gauge your performance to national and peer group averages.

Actionable: RFG’s survey findings point to strategic and tactical opportunities that will help your credit union improve sales, service quality and overall performance.

Meaningful: RFG’s national research experience provides the basis for evaluating your member preferences in relation to overall consumer trends - we show you how you are unique.

Relevant: RFG addresses the emerging issues affecting credit unions and their members.  New research topics include:

• The Gen Y Segment

• Your competition by institution type

• Social networking sites and usage

Additionally, RFG offers the opportunity to ask custom questions so your survey can be pertinent to you and your member base.

Unique: RFG offers proprietary features:

• Targeting Matrix – ties current product demand and targeting efficiency with specific segments in your MCIF system (CEO Member Survey Only)
   

• Loyalty & Potential Matrix – identifies the segments willing and able to bring you their business
   

• Loyalty Index – Measures your members’ loyalty relative to other credit unions
   

• Advocacy – Evaluates your members’ willingness to recommend your credit union
   

• Service quality matrix – clearly identifies your competitive advantages and opportunities for service improvement based on 19 service attributes