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Reliable:
Over the years,
RFG has continued to refine
its proprietary research
methodology. RFG's unique sampling and
weighting methodology
ensures an accurate
representation of your
member base, eliminating the
bias that other member
surveys present.
Measurable:
RFG’s peer comparisons
provide comprehensive
benchmark data to gauge your
performance to national and
peer group averages.
Actionable:
RFG’s survey findings point
to strategic and tactical
opportunities that will help
your credit union improve
sales, service quality and
overall performance.
Meaningful:
RFG’s national research
experience provides the
basis for evaluating your
member preferences in
relation to overall consumer
trends - we show you how
you are unique.
Relevant:
RFG addresses the emerging
issues affecting credit
unions and their members.
New research topics include:
-
Your members' level of
engagement
-
The Gen Y Segment
-
Your competition by
institution type
-
Social networking sites and
usage
Additionally, RFG offers the
opportunity to ask custom
questions so your survey can
be pertinent to you and your
member base.
Unique:
RFG offers proprietary
features:
-
Targeting Matrix
– ties current product
demand and targeting
efficiency with specific
segments in your MCIF
system (CEO Member
Survey Only)
-
Loyalty & Potential
Matrix
– identifies the
segments willing and
able to bring you their
business
-
Loyalty Index
– Measures your members’
loyalty relative to
other credit unions
-
Advocacy
– Evaluates your
members’ willingness to
recommend your credit
union
-
Service quality
matrix – clearly
identifies your
competitive advantages
and opportunities for
service improvement
based on 19 service
attributes
-
Engagement Level
– identifies the level
of emotional connection
your members have with
your credit union
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