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RFG will design a custom survey based on your unique
research objectives that provides meaningful and reliable
results.
Examples of custom research topics/studies include:
Brand
Awareness
Measure awareness and perception of your institution and
provides critical information for entering new markets or
measuring the effectiveness of media exposure.
New
Account
Evaluate a new customer’s experience with your institution
as well as help with cross selling other products and/or
services.
Closed
Account
Understand why customers close accounts and leave your
institution.
Non-Patron
Identify what opportunities exist with consumers who have no
connection to your institution within the markets that you
serve.
RFG can
also conduct focus groups and offers phone fielding options
for custom surveys.
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