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Customer Survey Objectives

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Service Quality Survey

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Small Business Survey

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Determine the demographic profile of your customer base x x x   x  
Provide a proven and effective segmentation scheme x x x   x  
Identify service quality improvement priorities x x     x  
Rank the importance of service attributes to your customers x x     x  
Assess branch convenience and branch usage x x x   x  
Determine the sales product potential in your customer base x   x   x  
Evaluate customer loyalty for future business x x x   x  
Assess your current “share of wallet” x   x   x  
Evaluate customer advocacy x x     x  
Determine the “value” of being your customers’ PFI x x x   x  
Analyze channel usage and online banking enhancements x          
Determine your channel control ratios x          
Measure the small business potential that exists in your customer base x       x  
Fully-customizable to your unique research objectives       x   x
Methodology Options
Mail Survey x x x   x x
Email Survey x x x x   x
Phone Survey           x
Presentation Options
Optional Onsite Presentation x x x x x x
Webcast or Teleconference Presentation x x x x x x
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