RFG - Customer Research Services

Survey Objectives	Customer Relationship Survey	Service Quality Survey	Share of Wallet Survey	Small Business Survey	Custom Survey	Engage Survey
Explore member loyalty through the RFG Loyalty Index	x	x	x			x
Determine the demographic profile of your customer base	x	x	x	x
Provide a proven and effective segmentation scheme	x	x	x	x
Identify service quality improvement priorities	x	x		x		x
Identify changes in service quality through ongoing quarterly research						x
Immediately identify dissatisfied customers						x
Evaluate branch, Web and phone interactions						x
Rank the importance of service attributes to your customers	x	x		x
Assess branch convenience and your customers' branch usage	x		x	x
Determine the product sales potential in your customer base	x		x	x
Evaluate customer loyalty for future business	x	x	x	x
Assess your current “share of wallet”	x		x	x		x
Evaluate customer advocacy	x	x				x
Determine the “value” of being your customers’ PFI	x	x	x	x
Analyze channel usage and online banking enhancements	x
Determine your channel control ratios	x
Examine the mobile banking market	x
Gauge your small business sales potential				x
Examine the Gen Y segment and all generational segments	x
Evaluate the competition by institution type	x
Develop social networking strategies	x
NEW! Determine levels of engagement among your customer base	x					x
Fully-customizable to your unique research objectives					x
Methodology Options
Mail Survey	x	x	x	x	x
Email Survey	x	x	x	x	x	x
Web Survey	x	x	x	x	x
Hybrid Survey (Any combination of Mail, Email and Web)	x	x	x	x	x
Phone Survey					x
Presentation Options
Optional Onsite Presentation	x	x	x	x	x	x
Webcast Presentation	x	x	x	x	x	x