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New
Research Topics:
Each year RFG
identifies the emerging issues affecting banks and their
customers and enhances the surveys to address those issues.
In turn, we provide banks with timely research to help them
effectively analyze and react to issues affecting their
customers and prospects.
Are you the
choice of the next generation?:
Gen Y is growing up and
represents the largest segment of the population. At 36
percent of the U.S. population, they will continue to be
increasingly important for your bank’s growth and will be
more financially influential than the Baby Boomers. Gen Y is
entering into the financial mainstream as new buyers of
financial products and services. What are you doing to reach
this segment of more than 80 million new buyers?
Our research on your generational segments will show how Gen
Y differs from its predecessors and what you need to do to
appeal to this segment. Through our exploration, we will
help you:
- Learn the buying behavior
of this up-and-coming segment
- Evaluate your products
and services to align them to meet the needs of Gen Y
- Learn how Gen Y’s
attitudes towards financial services differs from other
generational segments
- Discover ways to position
your institution as the financial institution of choice
for this segment
- Understand Gen Y’s
preferred channels for financial services and
communication
- Uncover your
organization’s deficiencies in the eyes of Gen Y
- Gauge the size of your
Gen Y segment as a percentage of your customers and
children of your customers
How can
consumer attitudes towards the Big Four banks impact your
institution?:
RFG’s national consumer research reports that half of
consumers have a banking relationship with one of the Big
Four banks. Forty-eight percent state they may not remain as
customers. How many of your customers are using one or more
of the Big Four banks in addition to your bank? What
opportunities exist for your bank to increase market share?
Our research will investigate the mix of institution types
that your customers use and why they use them. Our
findings will help you:
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Determine what institution types are the main
competitors within your market – a national bank, credit
union or another bank
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Evaluate the products and services customers are using
with other institutions
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Understand why you may lose customers to the competition
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Examine the differences in institution usage by the
generational segments
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Learn how to become your customers’ PFI
How
should your bank use social media to interact with
customers?:
Social media, including blogs and social networking sites
like Facebook and Twitter, can provide a relatively low-cost
connection to your customers. However, to get any real
traction and to avoid potential pitfalls, you need to be
willing to commit resources to it. We will survey your
customers to understand who among your base is using social
networking sites and which sites they are using. Our
research will help you:
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Determine which customer segments are currently using
social networking as well as the potential of use
within your customer base
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Find out if your customers have ever used social
networking sites to make financial decisions
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Quantify the importance of social networking to your
generational segments
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Prioritize which social networking sites to monitor
and manage
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Develop your social networking strategy
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