Why Use RFG For A Customer Survey?

Reliable: Over the years, RFG has continued to refine its proprietary research methodology. RFG’s unique sampling and weighting methodology ensures an accurate representation of your customer base, eliminating the bias that other customer surveys present.

Measurable: RFG’s peer comparisons provide comprehensive benchmark data to gauge your performance to national and peer group averages.

Actionable: RFG’s survey findings point to strategic and tactical opportunities that will help your bank improve sales, service quality and overall performance.

Meaningful: RFG’s national research experience provides the basis for evaluating your customer preferences in relation to overall consumer trends — we show you how you are unique.

Relevant: RFG addresses the emerging issues affecting banks and their customers. New research topics include:

• The Gen Y segment

• Your competition by institution type

• Social networking sites and usage

Additionally, RFG offers the option to ask custom questions so your survey can be pertinent to you and your customer base.

Unique: RFG offers proprietary features:

• Targeting Matrix – ties current product demand and targeting efficiency with specific segments in your MCIF system (Customer Relationship Survey Only)
   

• Loyalty & Potential Matrix – identifies the segments willing and able to bring you their business
   

• Loyalty Index – Measures your customers’ loyalty relative to other banks
   

• Advocacy – Evaluates your customers’ willingness to recommend your bank
   

• Service quality matrix – clearly identifies your competitive advantages and opportunities for service improvement based on 20 service attributes