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Service Quality Survey
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Improve Customer Loyalty by Identifying Service Quality Improvement Priorities
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RFG’s Service Quality Survey evaluates customer loyalty,
satisfaction and your institution's performance on 20
critical service quality attributes.
Survey Objectives
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NEW: Explore correlations between the RFG
Loyalty Index and financial performance
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NEW: Evaluate
customer advocacy
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Identify service quality
improvement priorities
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Rank the importance of
service attributes to your customers
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Assess branch convenience
and your customers' branch usage
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Determine the demographic
profile of your customer base
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Provide participants with
an effective segmentation scheme
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Evaluate customer loyalty for
future business
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Determine the value of
being your customers' PFI
Survey Benefits
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Learn what drives customer willingness to recommend your
institution to a friend
or family member.
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Identify competitive
advantages and opportunities for improvement.
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Compare your quality of
service to other financial institutions your customer
use.
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Review how your current service delivery measures up to your
customers’ service expectations.
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© 2000-2008, Open Solutions Inc. All rights reserved.
Raddon Financial Group is a business
unit of Open Solutions Inc.
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