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Reliable:
Over the years, RFG has
continued to refine its
proprietary research
methodology. RFG’s unique
sampling and weighting
methodology ensures an
accurate representation of
your customer base,
eliminating the bias that
other customer surveys
present.
Measurable:
RFG’s peer comparisons
provide comprehensive
benchmark data to gauge your
performance to national and
peer group averages.
Actionable:
RFG’s survey findings point
to strategic and tactical
opportunities that will help
your bank improve sales,
service quality and overall
performance.
Meaningful:
RFG’s national research
experience provides the
basis for evaluating your
customer preferences in
relation to overall consumer
trends — we show you how you
are unique.
Relevant:
RFG addresses the emerging
issues affecting banks and
their customers. New
research topics include:
-
Your customers' level of
engagement
-
The Gen Y segment
-
Your competition by
institution type
-
Social networking sites and
usage
Additionally, RFG offers the
option to ask custom
questions so your survey can
be pertinent to you and your
customer base.
Unique:
RFG offers proprietary
features:
-
Targeting Matrix
– ties current product
demand and targeting
efficiency with specific
segments in your MCIF
system (Customer
Relationship Survey
Only)
-
Loyalty & Potential
Matrix
– identifies the
segments willing and
able to bring you their
business
-
Loyalty Index
– Measures your
customers’ loyalty
relative to other banks
-
Advocacy
– Evaluates your
customers’ willingness
to recommend your bank
-
Service quality
matrix
– clearly identifies
your competitive
advantages and
opportunities for
service improvement
based on 20 service
attributes
-
Engagement Level
– identifies the level
of emotional connection
your customers have with
your bank
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