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Reliable:
RFG’s unique sampling and
weighting methodology
provides accurate
representation of your
customer base, eliminating the
bias that other customer
surveys present.
Measurable:
RFG’s peer comparisons
provide comprehensive
benchmark data to gauge your
performance.
Actionable:
RFG’s survey findings point
to strategic and tactical
opportunities that will help
your institution improve
sales, service quality and
overall performance.
Meaningful:
RFG’s national research
experience provides the
basis for evaluating your
customer preferences in
relation to overall consumer
trends -- we show you how
you are unique.
RFG’s provides unique
features that identify
strategic and tactical
opportunities:
-
Targeting Matrix
– ties current product
demand and targeting
efficiency with specific
segments in your MCIF
system.
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Loyalty & Potential
Matrix
– identifies the
segments willing and
able to bring you their
business
-
Loyalty Index
– Measures your
customers’ loyalty
relative to other banks
-
Advocacy
– Evaluates your
customers’ willingness
to recommend your
institution
-
Service quality
matrix
– clearly identifies
your competitive
advantages and
opportunities for
service improvement
based on 20 service
attributes.
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