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Semi-Annual Research Study
of Consumer Financial Behavior.
Program Overview
RFG's Strategic Planning Study Group (SPSG) provides retail product
solutions and specific marketing strategies and tactics that will:
Our
Interactive Approach
We begin with our clients who identify critical retail product related
issues; then we talk to financial institution customers. Armed with
consumer behavior data, competitive and financial trend data, and
analytical resources unparalleled in the industry, the Raddon team of
specialists focus on developing product solutions, continually throughout
the year.
Consumer
Research
The cornerstone of our program is a semi-annual research study of
consumer financial behavior. Marketing decision makers use this research
and other program elements as a product planning tool to gain
market-driven insights based on practical segmentation schemes.
Membership in the group provides you with unique consumer information and
most important, strategic and tactical product recommendations.
Competitive
Trends
We distill the glut of new product and delivery channel information down
to a concise report on...what's new... what's working... what's
not.
Strategic
Updates
Periodic "Updates" complement our research by analyzing rapidly
changing product/delivery marketing environments.
Workshops/Conference
Calls
Optional workshops are held in conjunction with the release of the
Spring and Fall research studies in several regions across the country.
Some clients prefer to review the research within the comfort of their
office via conference call.
Executive
Summaries
Following each series of program workshops, clients receive an
Executive Summary, a snapshot look at the most important issues
discussed. It's an excellent way to benefit from all the various regional
workshop discussions even if you're unable to attend.
Product
Solutions Hotline
We recognize the need for ongoing assistance in marketing your
products and service throughout the year, not just the Spring and Fall
when we have direct communication as a result of distributing our
research reports. Consequently, you and your associates can pick up
the phone for a personalized "call on us" consultation at no
extra cost, any time, as often as you like.
High Value
& Affordable Price
That's a quick overview of the SPSG program. We have about 200 SPSG
clients around the country, and the program is now approaching its 25th
year. We continually enhance the program and as a result, it has remained
one of the industry's best values.
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