The Research Expertise of RFG
RFG has over 25 years of experience conducting research for the financial services industry, both on the national and local level. This expertise and industry focus enables RFG to design a survey
methodology and questionnaire that will provide actionable, cost-effective results.
Sampling Methodology
Our sampling methodology avoids a potential bias problem by using a multi-cell sampling approach and by appropriately weighting the returned surveys. Therefore, RFG’s
survey findings are truly reflective of your entire
customer-base. Because the same sampling and weighting
methodology is used in the Customer Relationship Survey, Share of Wallet
Survey and Service Quality Survey, comparability of survey results is ensured.
Group Comparisons
You will benefit from comparing your customer response information to the group program average consisting of findings from over 180
institutions. The group averages provided will give you a basis for comparing and evaluating your
institution’s performance. Plus, your results are compared to the response averages for your Peer Group to determine how you compare with
institutions serving the same field of customers. Lastly, we give you a percentile rank on how well you perform relative to the other
institutions in the study.
Cost Substantially Below Custom
Customer Research Studies
An obvious benefit to your institution is the lower cost of the
Share of Wallet Survey and Service Quality Survey programs compared to fully customized surveys. The syndicated nature of both programs provides you with high quality research at a cost substantially below custom
customer research studies. Additionally, Share of Wallet
and Service Quality Survey participants can realize even further cost reductions compared to participation in a regular
Customer Relationship Survey cycle, as the reduced sample size for this survey translates into lower printing and mailing costs.
Link
Customer Research to Your Household Database (Customer
Relationship Survey Only)
By using your household database to sample, survey and report survey results, all findings can be linked back to identifiable segments in your MCIF. This linkage allows you to take action on survey results quickly, efficiently and effectively.
Segment Analysis and Targeting
(Customer Relationship Survey Only)
Our multi-cell approach to sampling allows RFG to report your findings across various balance / service groups, so that you can see the differences that exist within your
customer segments. This leads to more effective targeting of various
customer segments for promotional offers.
