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Spring 2009 Research Issues
New Research Highlights
Key
Financial Trends & Competitive Update
Attracting and Retaining Small Business Customers
The Economy's Impact on Small Business Behavior
Business Development and Product Usage
Satisfaction and Loyalty
Channel Usage
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Are small businesses more or
less optimistic than consumers in general regarding the
projected length of the current
economic downturn?
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What actions have small
businesses taken, or are planning to take, to address
economic conditions?
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How do
2008 sales levels compare to the
previous year and what levels do small
businesses project for 2009?
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When firms are considering
changing financial providers,
what factors have the biggest influence on their choice?
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What do small businesses who
have moved a business account for rate report as the
rate differential they received for
moving the account (deposit and loan accounts)?
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What is the
main reason small businesses give
for having switched financial service providers
in the last two years?
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What
type of media is best to reach small businesses
with financial product/service information?
Financial Trends &
Competitive Update:
Small Business National
Research sets the stage by
reviewing key economic statistics affecting the marketing of small business services. Competitive information from a variety of sources concerning the
most recent marketing strategies and tactics being employed nationally will
be examined. Following this introduction, small business responses to questions in
the following areas will be explored.
Attracting and Retaining Small Business Customers:
The Economy's Impact on Small Business Behavior:
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Business Expectations Surrounding the
Economic Stimulus Package
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Perceptions on Length of the Economic
Downturn
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Business Activities Postponed Due to
Economic Conditions
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Business Actions
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Taken to Address Current Economic
Conditions (2008)
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Planned to Address Current Economic
Conditions (2009)
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Effect of Economic Downturn on Sales
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Actual Effect in 2008
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Projected Effect for 2009
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Change in Likelihood to Use Specific
Types of Financial Institutions as a Result of Recent Events in the
Banking Industry
Business Development and Product Usage:
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Who Your Competitors Are
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Deposit, Loan and Business Services Used
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Current and Past Business Funding Sources
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Prevalence of Account Movement Driven by
Rate
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Rate Enticement Needed (% Increase) to
Switch Deposit and/or Loan Accounts to Another Institution
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Average Balances Held in Deposit, Loan
and Checking Accounts
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Number of Checking Accounts Held
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Share of Wallet Held by Primary Business
Provider
Satisfaction and Loyalty:
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Average Length of Banking Relationships
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Business Banking Contact Personnel and
Satisfaction Levels
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Preferred Primary Business Providers
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Satisfaction Correlates
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Transaction Channel Penetration and Frequency
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Checks Written, Deposited at the Branch and
Remotely Deposited
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Card Penetration and Frequency of Use
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