Over 700 financial institutions nationwide use RFG’s segmentation schemes to capitalize on their full market potential. RFG provides actionable research-based solutions to help community banks maximize ROA with proven customer acquisition and product sales strategies.

Sample Graph

Services Per Household

Source:  RFG Segmentation Model, Spring 2002

Integration is the Key
RFG integrates your customer database with findings from our national consumer research to give your bank a unique perspective on your local market. RFG integrates aggregate data from over 16 million consumer households, so you can benefit from an accurate benchmark. Through a proven demographic-based segmentation scheme designed specifically for financial institutions, RFG will recommend specific targets for product sales and balance growth. 

Key Product Targeting Lists 
RFG makes implementation EASY. RFG’s expert MCIF professionals will prepare segmented prospect lists specifically for your institution. These key product targeting lists will show you which customers to target to reduce your overall acquisition costs. 

On-premise Workshop.
RFG will present the RFG Segmentation Model analysis to your bank’s management team in your office. The presentation will highlight the critical issues in the report and drive you to tactical implementation.

Program Objective
RFG will provide a comprehensive analysis of integrated household data, through which RFG can offer new product ideas and actionable customer segmentation. 

Analysis includes:

• Bank Overview 

• Household Penetration 

• Six Month Growth Analysis

• Average Household Balances

• Summary of Strengths and Weaknesses

• Single Service and Service Per 

• Household Ratios