Features and Benefits

iMATRIX Benefits:

• Maximize your marketing efforts through automation

• Drive product sales and balances without adding staff

• Enhance brand awareness with systematic marketing communications

• Accelerate cross-sales and gain wallet share faster

• Save time and budget

• Easily report campaign results in terms the CEO and CFO will appreciate

Advanced Tracking and Measurement
Measure the true impact of your marketing efforts. Marketing makes a positive impact on the relationship in more ways than a simple direct response rate can show. iMATRIX goes beyond traditional response criteria, letting clients track:

• Direct responses

• Indirect responses

• Changes in value, such as an increase in balances

• Lift over control group

• 3 new ROI calculations:
  Fully-Allocated, Marginal, and Marketing ROIs

Flexible Campaign Management

• The Campaign Builder streamlines the process of creating campaigns, plus RFG offers pre-defined campaigns for key products

• Response Control lets you pause one contact within the campaign without disrupting other contacts

• Enhanced expense tracking lets you allocate variable and fixed campaign costs

• Set campaign contacts based on geographic regions, like radii around branches.

• Automatically set seed lists to track the delivery and timing of your offers

Powerful Executive Reporting

• New Executive Summary Reports measure response rates and financial aspects of the campaign

• Use Advanced Report Designer to design matrix tracking reports within iNTEGRATOR

Enhanced Navigation

• Easily navigate the system through a task pane of commonly used functions

• Enjoy full integration with iNTEGRATOR MCIF modules