iMATRIX is a powerful
automated tool for targeting customers, so you can
promote the right product, to the right prospect, at
the right time.
iMATRIX makes complex marketing easy. RFG’s expert
researchers will help you automate effective
matrices that impact the bottom line. RFG is
committed to providing reliable, client-driven
solutions, and iMATRIX is no exception. iMATRIX is
specifically designed to help you improve marketing
efficiency and increase household profitability. At
the same time, iMATRIX gives you the reporting tools
to measure campaign effectiveness and generate
How Does it
iMATRIX is a flexible tool which lets you execute
multi-dimensional promotional campaigns. You design
a campaign, defining how many times and through
which channels you will make contact with a
prospect. Then, you define what action you will take
with the prospect based on their response.
For a given campaign, you specify the type of
contact you make: direct mail, phone call, email,
statement stuffer, etc. After the campaign, you
measure response against your household database.
Choose from built-in report options or customize
reporting with iNTEGRATOR’s Cross-Tab Report
Generator. Finally, maximize cross sales by
determining the next campaign for your target group.
Software can only take you so far - real success
depends on a good plan. With iMATRIX, you can rely
on RFG for tactical support. Armed with consumer
research, your CEO Strategies and Survey
information, your RFG Partner Support Team can help
you design and implement reliable product matrices.