iLIST is a powerful
tool for targeting prospects with increased
Financial institutions have a wealth of data
available to them. However, turning data into
information which generates new business is not an
easy task. That’s why RFG developed iNTEGRATOR List
Purchasing list data
(age, income, home ownership, etc.) of consumers in
your market can give you more prospects than your
current household database. However, some of those
prospects may already have accounts with your
institution, and you do not want to make the mistake
of targeting someone for a product you already
How Does it
iLIST organizes list data by customer and
non-customer, so you can efficiently target market
the right product. Plus, iLIST is not a
standalone software application. RFG can add this
feature to your existing iNTEGRATOR MCIF system.
This means you will not need to maintain and update
additional software to use iLIST.
During the import process, iLIST matches existing
individuals and households from your database with
those on the incoming list. The program determines
which incoming records represent individuals and
households who currently hold accounts with you and
those who do not.
After you import the list, you can view the database
in three different segments:
holders/households with the added list record
holders/households without additional list
prospects with the list record information
Each segment or
combination of segments can be used to target market
your financial products.
RFG’s expert database marketing professionals can
help you implement customer acquisition campaigns
using iLIST. RFG also offers turnkey solutions to
help you with direct mail and campaign measurement.