Intelligence Mapping Utility
Getting customer intelligence to the front line has never been this easy.

iLINK is a powerful tool for transferring customer intelligence to your points of sales and service, working seamlessly with your core or CRM system.

Why iLINK?

RFG realizes that in order to be successful with even the best CRM technology, the right customer intelligence must be delivered to the points of contact that need it. That’s why RFG developed iLINK.

With iLINK, RFG is able to deliver customer intelligence through CRM technology. As a result, you can deliver a consistent message throughout your institution’s touchpoints, improving cross-sales and the overall customer experience.

How Does iLINK Work?

Most CRM systems claim to provide a consistent view of the customer and deliver that view to all touchpoints. Ultimately, the success of any CRM approach rests most heavily on how well the customer view is designed and how consistently information within that view is applied. If critical data is missing, it results in a significant amount of inconsistency in the messages being generated to customers.

In order to realize CRM success, strategy and metrics are needed to supply customer intelligence to customer touchpoints.

That’s where iLINK comes in. RFG’s strength is combining household segmentation, profitability analysis, consumer research, and consumer product usage to form customer intelligence. iLINK’s role is to seamlessly interface RFG’s customer intelligence to your core or CRM system, so your front line staff will be armed with the best sales message for each and every customer.

Benefits

• Seamlessly interface customer intelligence with customer touchpoints

• Improve overall customer experience

• Deliver clear, consistent sales messages to the front line

Implementation

RFG can assist you in the setup of your data package design using iLINK and assure the transfer of customer intelligence through CRM technology is successful.