Features & Benefits

Integrated Data from RFG’s Research and Analytical Programs
Implement strategic and tactical recommendations that will have the greatest impact on performance.

Enterprise-Wide Profitability System
Incorporate activity-based profitability and flexible transfer pricing that directly foots back to your general ledger each month.

Define Your Own Data
Query and report on custom segmentation schemes and user-defined data fields using your own criteria.

Calculate “ROI” Scenarios for Each Campaign
Determine the right price, campaign incentives, or break even response rate for each of the institution’s products and services.

Manage All Your Marketing Campaigns
Track, measure and report on multiple marketing campaigns.

Automated Target Marketing
Design and automate complex, multi-dimensional marketing campaigns with iMATRIX.

Identify and Target Non-Customers
Organize list data by customer and non-customers, so you can efficiently target new customers with iLIST.

Full Integration with Microsoft MapPoint
Plot customers by geographic region and identify the best branch or ATM locations.

Build Your Own Databases
Keep sensitive data behind your firewall.

Create Fully Customizable Reports
Control design and layout of each report you create.

Cross-Sell Modeling
Determine the next-best cross-sell opportunities through research, profitability, and priority for each household in your database.

Intuitive Query Builder
Run multi-level queries with advanced features like sorting, sampling, merge/purge and cross-period analysis.

Built in Segmentation Schemes
Streamline your queries with predefined segments based on RFG’s ongoing research and analysis programs.

Advanced Sales Tracking
Define your regions, branches and officers for sales tracking and provide period comparisons for each.

Import External Data With Ease
Append data easily with RFG’s import wizard.

Browser-Based Assess to Data
Provide your front-line staff with information most critical to their sales and service objectives.

Sophisticated Batch Processing
Automate common functions such as query, load, save, print and export.