An Exclusive Program of the CEO Strategies Group

RFG’s Business Line Analysis expands on the insightful analysis you receive in the CEO Strategies Group. Business Line Analysis provides a comprehensive look at your commercial business, so you can understand the value commercial relationships bring to your institution.

RFG examines your data by three business lines:

1. Consumer Households

2. Commercial Households

3. Mixed Consumer and Commercial Households

RFG will measure your commercial business by deposit and loan balance, business line and industry to help you answer these questions:

• How do your numbers compare to the rest of the industry?

• Which lines of business contribute the most value to your institution?

• How does product usage differ by business line?

RFG will provide a 40+ page bound or electronic report with detailed analysis on your consumer, commercial and mixed household relationships. RFG will then present the analysis during a client conference call. The Business Line Analysis is only available to members of the CEO Strategies Group.

Sample Graph
The following graph is an example of the net income contribution by business line for “ABC” Financial Institution.